Professional Background & Expertise
Bridging digital marketing and international trade with a results-focused approach
I work at the intersection of digital marketing, procurement, and international trade, helping businesses scale through video-driven marketing strategies and efficient supply chain solutions.
My experience spans high-performing video content and advertising for platforms such as Facebook, TikTok, Instagram Reels, and YouTube, alongside hands-on sourcing and procurement operations within China–Bangladesh trade corridors.
Currently serving as a Sourcing & Procurement Assistant at Annex Cargo, I collaborate with Chinese suppliers, negotiate terms, and support logistics to strengthen cross-border supply chains.
As the Founder of OTRO INNOVATIONS LLC, I lead initiatives in content creation, digital marketing, and import–export expansion—bridging Asian markets with a practical, results-focused approach.
Open to meaningful conversations around business growth, digital strategy, procurement, and cross-border trade.
Professional Experience
Career Journey & Key Achievements
Sourcing & Procurement Assistant
- Spearheaded research to assess Chinese suppliers, ensuring alignment with quality and cost standards
- Secured competitive pricing and terms, enhancing cost efficiency in procurement processes
- Orchestrated end-to-end procurement for timely order fulfillment between China and Bangladesh
- Maintain regular communication with suppliers through WeChat and email
Small Business Owner
- Founded OTRO INNOVATIONS LLC in New Mexico, USA for content creation and digital marketing
- Developed digital marketing campaigns utilizing Facebook ads and lead generation strategies
- Strategized 4X to 40X growth plan for import-export operations between China and Bangladesh
Co-Founder & Digital Marketer
- Co-founded platform specializing in pre-order and import of products from international markets
- Managed digital marketing efforts focusing on customer acquisition through targeted campaigns
- Oversaw logistics ensuring delivery within 20-25 days for pre-orders
Independent Consultant
- Managed social media campaigns and product sourcing for local retail businesses
- Sourced products from Alibaba and 1688.com across Guangzhou and Yiwu
- Provided business continuity support during pandemic-related supply chain disruption
Virtual Assistant | Freelancer
- Delivered virtual assistance services including web research and inbox management
- Ensured client satisfaction through clear communication and timely problem resolution
- Managed multiple tasks independently with strong organizational skills
Education & Research
Academic Background & Scholarly Contributions
Education
1. The Impact of Mobile-Based FinTech Lending Platforms
2. Behavioral intention to use cryptocurrency among Bangladeshi university students: A UTAUT model analysis.
3. How TikTok, Instagram, and Side–Hustle Cultures Drive Gen Z's Digital Entrepreneurial Intentions
International Trade, Digital Entrepreneurship, Technology Adoption in Emerging Economies, Cross-border E-commerce
Skills & Expertise
Technical Abilities & Language Proficiency
Digital Marketing
- Meta Ads Manager
- Social Media Campaigns
- Email Marketing & Drip Campaigns
- Facebook, TikTok, Instagram Reels
- YouTube Content Strategy
- Lead Generation
Trade & Operations
- Supplier Negotiation
- Product Sourcing (Alibaba, 1688.com)
- Import-Export Operations
- Logistics Coordination
- China-Bangladesh Trade Corridors
- Quality Verification
Languages
Let's Build Something Great
Open to collaborations, partnerships, and new opportunities